Cowboy Skill of Wyoming on Friday announced its top-level sponsorship of the largest outdoor rodeo in the world, Cheyenne Frontier Days.
Cowboy Skill of Wyoming, an organization comprised of Wyoming-owned vending companies which distribute Cowboy Skill games, said sponsorship of the annual Wyoming celebration only made sense.
“All of the Wyoming companies which make up Cowboy Skill have supported Cheyenne Frontier Days individually for years,” said Bobby Jenkins, co-owner of Jenkins Music and Vending out of Rock Springs.
“So we thought let’s all team-up and support the world’s greatest rodeo which is right here in Wyoming,” Jenkins said.
Although the coalition of companies making up Cowboy Skill is only two years old, the companies themselves have been in Wyoming for decades.
“There’s no one more Wyoming than us,” Jenkins said. “My Dad who had a seventh grade education founded our company back in 1969 and now three of his sons are running it. We’re proud of our Wyoming roots.”
Jenkins said he felt honored that Cowboy Skill was joining another Wyoming institution as the only top-level sponsors of the rodeo.
“We’re proud to join our friends at Union Wireless as the only other top sponsor of the event,” he said.
“Cheyenne Frontier Days™ would not be possible without the support of our partners,” Cheyenne Frontier Days CEO Tom Hirsig said. “It's support from sponsors like Cowboy Skill who help us bring great rodeo action and exciting entertainment.”
Earlier this year, the Wyoming State Legislature passed legislation allowing skill-based amusement games to continue to operate legally in Wyoming bars, restaurants, and fraternal organizations.
The legislation formally recognized that legal games of skill depend primarily on a player’s level of strategy and skill to win, not on chance.
Legal games of skill have been credited with saving many bars and restaurants as Covid restrictions severely limited operating hours in 2020.
“These legal skill games proved to be a financial lifeline for these 300+ small businesses, without of which some, no doubt, would have closed their doors,” Mike Moser, executive director of the Wyoming State Liquor Association told a Wyoming legislative committee earlier this year.