POM News

The Benefits of Skill Games for Businesses, Big or Small

May 23, 2024 10:53:13 AM • By Gina Trumm Reinhardt

In the bustling world of small business ownership, every penny counts. For Ashraf Ahmed, a dedicated 7-Eleven franchise owner, the introduction of skill games has been nothing short of a game-changer. Ahmed shared insights into how these skill games have transformed not only his business but also the lives of his employees and the community at large.

Ahmed's journey began in 1993 when he started as a sales associate in the United States. Over the years, through hard work and dedication, he rose through the ranks to become a franchisee in 2006. His sole focus now revolves around running his 7-Eleven store, emphasizing the importance of sustaining and growing his business.


Skill games entered Ahmed's entrepreneurial landscape, offering a beacon of hope amidst the challenges of escalating labor costs and the struggle to find quality employees. These games brought in a significant influx of revenue, providing much-needed relief to Ahmed and his team. As he puts it, "When skill games came, we relaxed. We make money and we pay money, then we don't feel anything."


The impact of skill games extends beyond monetary gains. Ahmed highlights how they've fostered a sense of security for both employees and customers, particularly during late-night hours. Regular customers engage in gameplay, enhancing the store's ambiance while contributing to additional purchases, thus boosting overall sales.


Moreover, skill games have empowered Ahmed to give back to his community. With surplus earnings, he has been able to support local schools, events, and neighbors in need. This cycle of support creates a ripple effect, enriching the fabric of the community and fostering goodwill among all stakeholders.


However, looming regulatory challenges threaten to disrupt this positive trajectory. Ahmed's concern is palpable as he contemplates the potential consequences of losing skill games. Not only would it jeopardize his business's survival, but it would also impact his employees, forcing them to seek alternative employment avenues.


In advocating for the retention of skill games, Ahmed underscores their role in sustaining small businesses and, by extension, the broader economy. His plea to legislators and community members is clear: support the game to nurture business growth and fortify the backbone of the economy. He acknowledges the importance of tax regulation but stresses the need for a balanced approach that preserves the benefits of skill games for small businesses.


In conclusion, Ahmed's story epitomizes the transformative power of skill games in the realm of small business. Beyond mere entertainment, these games serve as a lifeline, providing stability, fostering community connections, and enabling entrepreneurial dreams to flourish. Our More Than A Game campaign continues to amplify such narratives and the profound impact of skill games on businesses and communities alike. 


Watch the full interview here


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Tags: More Than A Game

About The Author: Gina Trumm Reinhardt

Gina Trumm Reinhardt