POM News

How Skill Games Drive Foot Traffic and Increase Profits

May 30, 2024 10:00:00 AM • By Gina Trumm Reinhardt

In the world of small businesses, every innovation counts. It's about finding that extra edge, that unique offering, which not only attracts customers but also adds a little extra revenue to the bottom line. Balwinder Singh, a seasoned franchise owner of 7-Eleven, knows this all too well. In a recent sit-down, he shared how skill games have become a game-changer for his business.Balwinder's journey to entrepreneurship is nothing short of inspiring. From serving in the Indian Army to working in pharmaceuticals, he found his calling as a franchise owner of 7-Eleven in the United States. His commitment to excellence and community engagement has been the cornerstone of his success.


When asked about his introduction to skill games, Balwinder reminisced about how, about three years ago, he decided to give them a try. As he explained, "In 7-Eleven, we keep trying different things." Little did he know that this decision would significantly impact his business. Skill games provided customers with an entertaining pastime while also driving foot traffic to his stores.


What's remarkable about skill games isn't just their entertainment value; it's the tangible benefits they bring to small businesses like Balwinder's. The games not only increased revenue but also attracted new customers. Balwinder noted a significant uptick in customer count, with many patrons discovering his store specifically for the skill games. These customers didn't just play; they also became regular shoppers, adding to his store's overall sales.


But perhaps the most heartening aspect of Balwinder's story is how he chose to reinvest the skill game revenue back into his community and his employees. He implemented a 401(k) plan for his employees, a rare offering in the realm of small businesses. Additionally, he actively supports local schools through donations, showing his commitment to giving back.


The positive impact of skill games extended beyond revenue generation. They helped Balwinder navigate challenges such as staffing shortages and security concerns. With ticket redemption terminals, managing cash payouts became safer and more efficient, alleviating pressure on his staff and reducing the risk of robberies.


Reflecting on the potential consequences of a continued ban on skill games, Balwinder voiced concerns about the impact on small businesses like his own. Without this additional revenue stream, businesses may struggle to sustain operations, leading to layoffs and closures. It's a stark reminder of how policies can directly affect the livelihoods of hardworking entrepreneurs and their employees.


Balwinder's story underscores the importance of recognizing skill games as more than just a form of entertainment. They are catalysts for community engagement, revenue growth, and employee welfare. As policymakers consider the future of skill games, it's crucial to acknowledge their positive contributions to small businesses and local economies.


In the end, it's about more than just a game—it's about the livelihoods and aspirations of countless entrepreneurs like Balwinder Singh, who strive to make a difference in their communities, one skill game at a time.


Watch the full interview here


Tags: More Than A Game

About The Author: Gina Trumm Reinhardt

Gina Trumm Reinhardt